The Marketing Mix: The Four Ps

Product: Creating Value

Pricing: Capturing Value

Place: Delivering Value

  • Retailers
  • Distributors or sales agents
  • Direct (online, as an example)
  • Wholesalers

Promotion: Communicating Value

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Product Manager at Amazon. Previously at NASA and startups. Optimist.

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Srini Sekaran

Srini Sekaran

Product Manager at Amazon. Previously at NASA and startups. Optimist.

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